Migrate From HTTP to HTTPS
If you currently have a website or are thinking about launching a new website, one of the important decisions you need to make is whether or not you need to be using HTTP or HTTPS.
The HTTP acronym stands for Hyper Text Transport Protocol, which is essentially a kind of communication that computers use to pass data between a web server and the clients browser. When your running HTTP, the data flowing back and forth between server and client is Unsecure. You would never provide your credit card information over an HTTP connection.
The HTTPS acronym stands for Hyper Text Transport Protocol Secure, which is a Secure communication used to pass data between a web server and a web clients browser. The communication data is encrypted using something called Transport Layer Security or TLS. The main reason to use HTTPS is authentication of the accessed website and protection of the privacy and integrity of the exchanged data while in transit.
You may or may not be aware that google is and has been pushing pretty hard to have all websites using HTTPS in order to make the web a safer place. If your planning on diving into e-commerce on your existing or new website, you will have to with HTTPS.
Go With HTTPS
I recommend to all my clients that are considering a brand new website for their small business to start out using HTTPS and thereby avoid the potential ranking issues that may come by migrating away from HTTP. While google has not directly said it, many suspect websites running HTTPS may get a slight edge in rankings over the websites running HTTP. All web hosting providers offer some sort of HTTPS option.